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Chapter 4. Marketing

Marketing

The Purpose of Marketing is to place the right prospect in front of a salesperson.

The definition of “the right prospect” is the person who needs and wants what you sell, and, has the ability to pay for it. It is difficult, or even impossible, to sell something to someone who does not want it.

You cannot sell to or attempt to attract the attention of the entire world, so……

A perfect Customer or Client must be defined before you begin looking for them, because it is the person who meets the definition of perfect Customer/Client who should be placed in front of a salesperson. We call this an “A” Customer/Client.